Marco Brambilla – Video Installation Visionary

Daniel House

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Marco Brambilla Elevator

This was an amazing piece that I discovered while still working @ Creative Asylum overseeing the development and launch of the Peer Squared Project. While this is not a new find, it’s a piece of work that warrants a rediscovery as it’s still one of the more amazing projects I’ve seen in recent years.

Brambilla’s work, entitled “Civilization,” is a continuous HD video collage, “taking hundreds of stock footage, movie footage and original clips and combining them to create a moving landscape depicting the ascension from hell to heaven” (500 clips in all) as an installation inside of an elevator in New York’s Standard Hotel.

Brambilla's Civilization

The Video moves up and down depending on the direction of the elevator car, and passes through hell, lower purgatory, middle purgatory, upper purgatory, heaven and upper heaven/lower hell (which is where the video collage ultimately loops to create the continuum).

The total size of the piece is in itself daunting: 1920 x 7500 pixels played back on a 42″ plasma screen.

To view the entire piece, read the details of the project along with an interview with Brambilla, please CLICK HERE: it’s well worth the time. You’re welcome!

1 thought on “Marco Brambilla – Video Installation Visionary”

  1. This is absolutely incredible! Next time I’m in NYC I am going to try to get there to check it out in person!!

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