Web work that I have overseen the development of over the years
The one project more than any other that fully encompasses the entire range of my skill-set and strategic approach to creating consumer facing web destinations. RocknRollDating is just as it sounds: an online dating destination for Rock ‘n’ Roll folks of all stripes who feel that musical compatibility is an important piece of the relationship puzzle. The site was speced and built entirely from the ground up and features a robust searchable database, a live concert listing, original content featuring interviews with music luminaries, browsing my interest and browsing my music.
Shout Factory was what became of the principles of Rhino Records after they sold their remaining ownership share to Warner Brothers in 1999 for what was reportedly a very nice payday. Shout was launched in 2003 and following a similar model as Rhino, releasing music catalog re-issues and compilations, retro-TV shows on DVD. They managed their online business for a few years with a website that had by then outgrown its purpose. Shout wanted somebody with a deep background in music and pop-culture, somebody that could flesh out a robust functional spec, understood the strategic elements of the user experience, and somebody who could oversee the entire build and launch through the entire development life-cycle. The site was initially intended to be a PHP deployment, but the decision was eventually made to build the new ShoutFactory.com in ASP.NET due to the fact that the Ecommerce component was built in a .NET: it was critical that the site and store be integrated for a seamless user experience between the two domain which exist on two different servers. At launch, the site featured streaming flash video, a message board community, a news and newsletter archive, flash games, and contests, and a fully integrated Ecommerce engine. Later I incorporated a robust multi-channel media player, audio and video podcasts, and a dynamic tour dates page.
A division of Shout Factory, Majordomo stands alone as an independent label releasing more current material from younger “indie” bands like The Jon Spencer Blues Explosion, The Von Bondies, Earlimart, Miles Kurosky and The Airborne Toxic Event. This project was challenging because while there was a very minimal budget to work with, the site still needed to have a database design that would dynamically support band pages, as well as news stories, tour dates and detailed release information all of which would map back to the individual band. The result was a clean, easy to navigate site that helped give the label a visual brand and feel and provide key information to the consumer.
Perhaps the first genre-based digital music download site, I was brought in to DownloadPunk from the very inception of the concept. I wrote a detailed functional specification, the full business plan, and oversaw the entire design and build of the project .